CurlyKids HairCare, the globally recognized Black-owned children’s hair care brand, is partnered with Karma’s World, the Netflix series from executive producer Chris “Ludacris” Bridges.
Karma’s World follows Karma Grant, an aspiring rapper with big talent and an even bigger heart! Karma proudly wears her signature crown of curls, making her a perfect partner for CurlyKids. We hope you love our newest CurlyKids Hair Care brand ambassador.
CurlyKids HairCare Joins 9 Story Media Group and Karma’s World Entertainment on Licensing Deal with Icon Chris ‘Ludacris’ Bridges’ Animated Series Karma’s World
“We are so excited to welcome CurlyKids to the Karma’s World program,” said Kyra Halperin, Co-VP, Consumer Products at 9 Story Brands. “Black-owned businesses have been historically underrepresented within the licensing industry and it’s critical that we work with partners that align with the DNA of the brand, and achieve better representation on-shelf. We are thrilled to work with first-time licensee CurlyKids HairCare which has been inspiring Black children through representation to show their bold, beautiful and dynamic hair styles.”
“[These] songs are talking about self-confidence, self-empowerment, being a young girl, what they go through and just trying to be positive for the world...”
– Chris “Ludacris” Bridges